Last day for Pliny the Younger for 2014 is Feb. 20. Get it while you can.… Read More »
A Press Democrat Blog
A digest about that other famous beverage
A Santa Rosa beer fan waxes poetic on Pliny the Younger.… Read More »
Get the inside scoop on Pliny the Younger’s Friday release.… Read More »
Pub closed all week for renovation in advance of release of Pliny the Younger.… Read More »
Production starts on the much-sought-after Pliny the Elder from Russian River.
… Read More »
Year ends with some ends still loose: news from Moonlight tap room; Fogbelt prepares to open while Sonoma Springs preps new location; Petaluma Hills tried to get right with city.… Read More »
California tops the nation in economic activity related to beer.… Read More »
Russian River announces Pliny the Younger release for Feb. 7, 2014.
… Read More »
In June we brought you the story of the Economic Development Board’s look at the effect of beer, cider, and spirits on Sonoma County’s economy (summary: not nearly as much as wine, but not insignificant. $123 million per year). One thing we didn’t bring you, in large part because this blog wasn’t quite ready to get up and running that week, was the EDB’s video about Pliny the Younger, the cult favorite annual from Russian River. The report found that the beer generates something like $2.4 million per year alone, in direct sales, tourist traffic, and secondary revenue generated thereby.
That may not seem like a lot, at least until you consider that the brewery only makes something like 60 barrels, or just 1,860 gallons of the legendary Triple IPA. That works out to around $160 per pint in economic goodies for the county.
Here’s a little more of the case study, in video form, including co-owner Natalie Cilurzo discussing the beer and the frenzy it generates. The board interviewed several Pliny seekers from all over the country, waiting in line in front of Russian River’s downtown pub. My favorite part is toward the end, the bearded guy from Texas who concludes, “I’ll travel to the ends of the earth if the beer is good.”
That’s my kind of guy.
And here’s the full report for you die-hard economic development fans. We know you’re out there.
- Sean Scully