Marin Brewing is releasing its popular, but previously tap-only, IPA known as 3 Flowers in 22 oz bottles. The rye IPA weighs in at 6.5 percent alcohol by volume and is hopped with the three flowers that give it the name: Citra, Cascade and Chinook hops. The brewery developed the beer in 2011 and it took gold that same year at the Great American Beer Festival and a silver medal at the 2012 World Beer Cup. The brewery says this… Read More »
A Press Democrat Blog
A digest about that other famous beverage
I’m not sure that Craft Brew’s most popular style really needs a day of commemoration, but it has one anyway. And that’s today – IPA Day. Ashley Routson, also known as The Beer Wench (@TheBeerWench for you Twitterheads), explains that today is a day to share your stories, pictures and events related to IPA. And perhaps to drink one or two. The commonly told story of IPA is that it was brewed extra strong and hoppy to survive the long… Read More »
In June we brought you the story of the Economic Development Board’s look at the effect of beer, cider, and spirits on Sonoma County’s economy (summary: not nearly as much as wine, but not insignificant. $123 million per year). One thing we didn’t bring you, in large part because this blog wasn’t quite ready to get up and running that week, was the EDB’s video about Pliny the Younger, the cult favorite annual from Russian River. The report found that the beer generates something like $2.4 million per year alone, in direct sales, tourist traffic, and secondary revenue generated thereby.
That may not seem like a lot, at least until you consider that the brewery only makes something like 60 barrels, or just 1,860 gallons of the legendary Triple IPA. That works out to around $160 per pint in economic goodies for the county.
Here’s a little more of the case study, in video form, including co-owner Natalie Cilurzo discussing the beer and the frenzy it generates. The board interviewed several Pliny seekers from all over the country, waiting in line in front of Russian River’s downtown pub. My favorite part is toward the end, the bearded guy from Texas who concludes, “I’ll travel to the ends of the earth if the beer is good.”
That’s my kind of guy.
And here’s the full report for you die-hard economic development fans. We know you’re out there.
- Sean Scully