Is the craft beer world finally used to seeing acquisitions by mass market brewers?
BeverageDaily.com had a report earlier this week that has sent a good-sized ripple around the great Beer Pond. Reporter Ben Boukley reports that Heineken CEO Jean-François Van Boxmeerhas thrown in the towel in the fight against American craft brewers: “Craft beers have been taking the lion’s share of beer market growth [...]
Last I checked, the thing in the package was the point, not the packaging itself. But of course, certain beer manufacturers disagree. Observe MillerCoors, which has been out front in creating and marketing fancy packaging: ink that changes color to tell you when your beer is cold (saving you the [...]
Bloomberg had a fun article this week about Blue Moon, the popular wheat beer that just happens to be a branch of the MillerCoors empire. After years of taking a beating from beer purists, who complain that Blue Moon is a stealthy intruder by the big boys into the craft [...]