A Press Democrat Blog

Beer Country

A digest about that other famous beverage

Update on Moonlight Brewing Company’s Santa Rosa taproom plans

Fans of Moonlight Brewing Co. will have to wait longer for the opening of its taproom in its new brewing facility in Santa Rosa. Owner Brian Hunt hoped almost a year ago to open up his new location at 3350 Coffey Lane, but he has experienced delays moving into the new place, especially in waiting for the permitting issues to get resolved and moving in new equipment. In an interview, Hunt said he could not set a timetable on when… Read More »

In beer, big is really BIG

As excited as we can all get about craft brew, it is humbling to realize just how small a part of the overall beer market it really is. Two reports published in the last week cast that into sharp relief. First, a market report by beverage accountants Frank, Rimerman + Co. takes a look at the possible future of craft beer, particularly in light of the success and “premiumization” of the wine industry. The authors conclude that craft beer is… Read More »

Sonoma County Beer, Cider, and Spirits conference takes shape

Lineup set for first ever conference on Sonoma County’s booming artisan beverage industry.… Read More »

Welcome to Beer City?

  My colleague Kevin McCallum reports today on a new marketing campaign by the city of Santa Rosa to tout itself in major cities such as Los Angeles, Seattle, and Portland in an effort to tell tourists that we’re about more than wine. One of the interesting elements is to informally brand Santa Rosa as “Beer City,” with a quick montage of images from Russian River Brewing, which is, as we all know, one of the hottest and most sought-after… Read More »

Sonoma County Beer, Cider, and Spirits conference scheduled

In another sign of the growing power of the beer (and cider and spirits) scene in Sonoma County, the county Economic Development Board has set Nov. 12 as the date for the first ever conference on the future of the industry. It will run 1-6p.m. at the Hyatt Hotel in Santa Rosa. Organizers tell me the conference will focus on financing and distribution issues for operations of all sizes, and there will be a discussion of the artisan brand identity… Read More »

Is the Craft Beer revolution complete?

BeverageDaily.com had a report earlier this week that has sent a good-sized ripple around the great Beer Pond. Reporter Ben Boukley reports that Heineken CEO Jean-François Van Boxmeerhas thrown in the towel in the fight against American craft brewers: “Craft beers have been taking the lion’s share of beer market growth over the last decade – practically exclusively,” he told Societie Generale analyst Jamie Norman on a call this morning. “You cannot compete with Heineken or any other brand against the… Read More »